BRITNEY SPEARS

Music video...

I have been watching Britney Spears' "Gimme More" music video and cannot resist but say what utter rubbish it is. The video is bland and devoid of ideas and Britney looks completely useless in it.

Music videos don't always have to have a narrative (just look at Sinead O'Connor's Nothing Compares to You) -- but it must always be driven by an idea. A brilliant idea like Michel Gondry's inspired direction of Kylie Minogue's "Come Into My World" is, of course, too much to ask. But even supposedly rambly ones like the brilliant video from Bloc Part ("I Still Remember") or the magnificent "Crazy" music video by Gnarls Barkley or even the very plain video from the Plain White T's ("Hey There Delilah") are a delight. It helps, naturally, if the song is good in the first place. Britney Spears' "Gimme More" is utter rubbish in every sense of the word. Bah! Has she really gone down the drain as an artiste?