AD BLITZKRIEG...
After the reign of the utterly unworthy Carly Fiorina and the leadership of an even less worthy Patricia Dunn, I must say that I had given up that Hewlett-Packard will ever rise as a powerhouse. But the company has indeed risen -- in a completely unexpected way: its television advertisement campaigns.
(Fiorina and Dunn are examples of plenty of reasons why a woman should not be allowed into a boardroom!)
Under the tagline "The Computer is Personal Again," and fronted by superstar personalities like fashion designer Vera Wang, filmmaker Michel Gondry and Brazilian author Paulo Coelho, a new kind of life has been injected into HP.
Each ad, like that for the personalities mentioned above, brilliantly showcase the forte and philosophy of each featured person. The use of special effects is top notch.
The ads are all visuall stunning and have managed to do something that all ads aspire to: create a fondness for the brandname.
Have a look at the ads at this website, if you don't believe me:
The King, his family and U
2 weeks ago
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